I genuinely thought I had dreamed this boyband up… but it seems truth really is stranger than fiction.
I had been planning to write about Blue since their reunion is taking place as I write at the Emirates Stadium – a mere stone’s throw from Boyzine HQ – but there was another boy band crying out for inclusion on these pages. By 1998 it was no longer enough to just put together 4 fairly attractive boys and 1 unattractive or slightly overweight boy in their late teens, take them out of their old sportswear and put them in expensive sportswear and give them a cover version to sing. By 1998 boy bands needed a gimmick.
E-Male didn’t stop with one gimmick. They had two. They were advanced capitalism at work. They attempted to cash in on the internet which was inexplicably popular despite the fact social networking websites which allow people to follow in embarrassing detail the lives of people they once met at a party 4 years…
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